Comparison of Fiat Freemont and Their Main Competitors on the Market
An educational event for Lithuanian, Latvian and Estonian authorised representatives of Fiat about the qualities of Fiat Freemont: advantages and disadvantages, compared to the main competitors on the market. The purpose of this event is providing Fiat sales representatives with theoretical and useful practical knowledge about the new product; assisting them in accurately determining the potential target users in their countries.
In the beginning of the event, the positioning of the new Fiat model, as seen by the maker, was introduced to the Fiat sales team. During test drive, the members of the training were teamed up, and the test drives of provided cars took place in a specially prepared route to fully demonstrate the dynamics, control and other characteristics of the cars. The representatives of Fiat not only tested Freemont and its main competitors, but also evaluated the tested cars according to provided criteria and fulfilled certain tasks.
In the end of the event, the results and opinions of all teams were summed up. Teams with the best results were encouraged with Fiat prizes.